csr business benefits

#8 Business benefits of CSR

Updated 4th June 2020 (Originally published on 20th Jan 2020) Corporate social responsibility (CSR) has many advantages that can apply to any business, regardless of its size or sector. The benefit of an organisations corporate social investment are:  Better brand recognition Positive and responsible business reputation Increased sales and customer loyalty Operational costs savings Better …

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How do you measure up?

Measuring Corporate Social Responsibility (CSR) Many organisations have difficulties measuring CSR initiatives. Some benefits such as customer loyalty and improved reputation are hard to quantify, therefore difficult to measure the Return on Investment (ROI). However, measurement is really important to establish your ROI it enables you to: Promote the importance of your activities to your …

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